How Nashville Became Healthcare City: Marketing, Growth, and National Influence

Discover how Nashville shifted from Music City (only) to awareness as the “healthcare industry capital” of America. Get the marketing strategies and tactics that helped drive this awareness and membership value. This expert panel features Nashville Health Care Council’s (NHCC) President, Apryl Childs-Potter, and Vice President Brand and Operations, Sarah Maxwell, and Ardent Health’s Senior Vice President & Chief Consumer Officer, Reed Smith. The panel will be moderated by Anika Gardenhire, Chief Digital & Transformation Officer at Ardent Health.

This is the story of the marketing ingenuity that pulled in powerful partnerships, innovative storytelling and one-of-a-kind event marketing concepts together to help propel Nashville’s healthcare ecosystem to national recognition. Get new ideas that apply to your audiences, no matter your industry. This is about building trust and brand value across Tennessee and the country. What ignited the brand shift? What events made all the difference and what’s next?

Plus, our panel will share the impact of “Sessions”—the Council’s nationally recognized annual healthcare conference that brings leaders from across the U.S. to Nashville, driving collaboration and innovation.

Whether you’re a Chief Marketing Officer, Director, Manager, freelancer and/or just starting out, AMA Nashville programs promise actionable ideas and networking with industry leaders.