The most elegant New Years Eve gala is heading to downtown Greenville for the second annual Reedy River Grand Ball. Enjoy all-inclusive top shelf spirits, beer, wine and food catered by Rick Erwin’s. Dress to impress for this black-tie optional event, fit for a production and dance floor like you’ve never seen before! Entertainment provided by national recording and touring band Keys & Co, electronic DJ icon Shaun Frank, and local favorite DJ APOLLO. Don’t miss the champagne pouring aerialists, VIP & table service options, & 12+ bars at Greenville's largest and most upscale New Years Eve event. After a year like 2020, we are making this event extra special. You’re guaranteed to start 2021 off with a bang! Tickets on sale NOW!